Catwalk shows are a huge part of the brand’s marketing strategy.
According to BrandMD, CosBabe has seen a 70% growth in revenue and a 32% increase in spend per month.
But in terms of merchandise sales, sales are down a whopping 56%.
According to a new survey conducted by BrandMD (the same company that created the BrandMacy) CosBabes clothing has seen its sales drop from a peak of $1.6 billion in 2015 to just $500 million today.
While the company’s merchandise sales have dropped a whopping 54% in the same time period, its brand is still very popular, especially among teens.