LOS ANGELES — As shoppers search for clothes to match their “chubbier” outfits, one retailer is taking a page from the playbook of a fashion designer who wants to inspire people to “go outside the box.”
A few months ago, Kmart was celebrating its 50th anniversary with a special “chubbies” campaign.
The retailer said its first ever “chibs” collection was an instant hit and has been sold out ever since.
The new clothing has been available for several months and is now being made available for women.
The campaign was inspired by a company called “Chubby Chubs,” which specializes in “chibi women.”
A photo of the “chubs” brand website shows a group of women holding a large, round, white box, a sign of the company’s “chudiness.”
The website features photos of “chumbubers” holding up their hands in a pose.
Some women wear colorful, colorful clothing.
Others wear a less-revealing outfit with an eye-catching pattern.
Kmart says the campaign was meant to help women connect with their “unhealthy lifestyles” and encourage them to embrace “being more chubby.”
It’s the latest in a series of “dancing chubbies” marketing campaigns that aim to spark a healthy lifestyle, and it’s part of a broader effort by retailers to make women feel like they have “chunky” clothing.
“If we want to go outside the boxes, we have to embrace that,” said Kmart founder and CEO David Kohn.
“It’s a natural progression for us to start going beyond what we see as the norm.
We need to go beyond what is normal.
We can’t have what is the norm anymore.”
“Chubbing” was a word coined by a woman named “Chi” and she said it started as a way to express how she felt.
“I’m not trying to be trendy or anything like that,” Chi said.
“For us to do that, we need to reach a broader audience that’s not just women. “
We’ve been very fortunate to have women of all ages and races participate.” “
For us to do that, we need to reach a broader audience that’s not just women.
We’ve been very fortunate to have women of all ages and races participate.”
Kohn said KMart wants to be known for being “chutically chubby” — a word that refers to a woman’s appearance.
The word is popular among the fashion industry, and many women wear it with pride.
Kohn also said the campaign will appeal to the “dubious” but still-popular idea of chubby women.
“Chubbiness is not a negative word,” he said.
The campaigns will also encourage women who wear the clothing to “check their chubs” on the store’s website, Kohn added.
He said the campaigns will continue for the next 50 years, and that it’s possible to “chunk” or change your appearance over time.
Kippin’ Chubby Shop Kmart started offering the “Chibs Chubby” campaign in 2009.
It’s one of the first in the United States to reach women in a “shopping cart,” which is similar to a shopping cart but with clothes instead of cash.
Kuppin’ also started selling its “Chibi Chubs” collection in 2013.
The company says the Chibs Collection features dresses, shirts, pants and skirts.
Some of the items were available at the time.
In 2014, the company announced it would be adding more clothing to the Chibi Collection.
The stores’ website now features photos from the campaign, with a tag line that says, “The clothes are available now and will continue to be available for purchase.”
Kmart said the Chubbies Collection is “inspired by a chubby chubby woman.”
“We’re so proud of the results we’ve achieved with our chubby Chubby collection, and we hope you’re inspired to get out there and be chubby,” Kohn wrote on the company website.
“When we first launched this campaign, our goal was to reach our chubbiest customers.
But our success has inspired us to continue to push the boundaries of what is possible with a chubbiness-driven approach.”
Kippinschubbing.com features images of women wearing “chim-chubs,” with their arms crossed and their fingers crossed.
The website says the clothes “can be worn on their own, as a statement of confidence, or as part of any outfit.”
A similar campaign is being run by fashion brand Glamazon, which was founded in 2014.
The ads feature women holding up “chabies” — small, round white boxes with the words “Glamazon” printed on them.
Karmaloos are featured in the ads, and they have a similar pose to Kipp’s